Industry Expert

Heritage as digital credibility

“Luxury brands generate credibility in the digital environment because they already have a solid reputation built over time. Consumers enter the purchasing process with a preconceived perception of quality, exclusivity, and experience. This brand heritage fosters trust even on digital platforms, while newer generations, more familiar with technology, help strengthen and expand that credibility among audiences that were previously more traditional.”

Rochelly Emmanuelli

Fashion Design and Management Student at universidad del sagrado Corazón

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